Sunday, January 08, 2012

What's in a name ?


What's in a name ?


Are we talking product here ?
Or rather the branding.
The unseen, yet felt power,
Of delivering on promises.

Telling a whole story,
Of dependency, of trust.
Things that go beyond,
Dreams that could rust.

Deep in its impact,
Yet subtle in its truth.
The name conjures trust,
As if you'd need proof.

The mighty have spoken,
When they called my name.
Do I serve its reasons,
Bearing the essence of acting the same ?